UT Social Media Week Features Notable SM Experts and Alums. Mar. 31 to Apr. 3 in the Communications Bldg. on Campus. Check out the schedule including ESPN's Paul Finebaum April 3rd.

March 31, 2014 - 10:45am - April 3, 2014 - 1:01pm



UT Social Media Week Features Notable SM Experts and Alums


The College of Communication and Information (CCI) at the University of Tennessee, Knoxville, will host Social Media Week, March 31-April 3, in the Communications Building on campus.


The four-day event will feature presentations, panel discussions, and open forums with social media experts from BuzzFeed, ESPN, Scripps Networks Interactive, Viggle, Sports Illustrated, AC Entertainment and the U.S. Coast Guard. Paul Finebaum, radio and television host for ESPN and 1978 UT political science graduate, will give the keynote address titled "Social Media’s Influence on the 'Impartial' Voice of the SEC."

Sponsors for the event include Coca-Cola, WATE-TV and Calhoun’s.


Topics range from using social media in the political arena to understanding social media bullying to engaging college students with social media. All presentations are free and open to the public with the exception of Finebaum’s keynote. Those wishing to see Finebaum can attend a session from 12:45 – 1:15 pm on Thursday, April 3 in the Scripps Convergence Lab, Room 402 of the Communications Building. 


Finebaum, considered the leading sports authority in the South, joined ESPN in 2013. He does a regional radio show from Charlotte, North Carolina, and appears on a variety of other ESPN shows and outlets, including SportsCenter, College Football Live, College GameDay, and in ESPN The Magazine. In August 2014, when ESPN’s SEC Network launches, a television simulcast of Finebaum’s radio show will anchor the network’s afternoon lineup. Finebaum’s new book, “My Conference is Better Than Your Conference,” will be published in August 2014.


"As social media have an ever greater impact on how we communicate, market, and interrelate, the opportunity to listen to and interact with top social media experts will provide attendees with a remarkable learning opportunity," said CCI Dean Mike Wirth. "This event is just one example of the great work our college is doing to develop and deliver an innovative curriculum to address the ever-changing environment within which our graduates will be working."


For more information on UT Social Media Week, including the full schedule of events and speakers, visit http://cci.utk.edu/social-media-week. Each session will be live streamed and can be followed on Facebook, Twitter (@utsmw) and Instagram (@utsocialmediaweek).






All Sessions in Scripps Lab Theatre except otherwise noted. 

Monday March 31, 2014

11am - Mayor's Burchett and Rogero special proclamation.

11:15 to 12:30pm

Panelists Knox County Mayor Tim Burchett (UT'88)

Knoxville City Mayor Madeline Rogero (UT'89)

Mike Cohen, Cohen Communications Group


OMG! BuzzFeed is at UT

Panelist: Chris Geidner - Buzz Feed

Tuesday April 1, 2014

9:40 to 10:55am

New Ethics for New Media?

Society of Professional Journalists Session

Sepaker UK Asst. Professor Mike Farrell

12:40pm - 1:55pm

Social Media and Bullying

Panelists: UT Lecturer Andria L. Yates (UT '96); Sally Taylor, Peninsula; Jennifer Branch, Gerhardstein & Branch; Tearsa Smith, WATE-TV; Annie SAdler, WATE-TV

3:40PM - 4:55PM

Crisis, Disasters, & Social Media

Speaker: Lt. Stephanie Young, U.S. Coast Guard Public Affairs



Speaker: Diana Warner (UT '04) - Artist Designer

Wednesday April 2, 2014


Using Social Media to Engage Students in and Out of The College Classroom

Panelists: UT Asst. Prof. Carolyn Hank, WVU Asst. Prof. Nich Bowman, UL Asst. Prof. Nick Bowman; UL Asst. Prof. Karen Freberg (PhD / C&I 2011).

11:00am - 12:15pm

Social TV the Impact of Two Screens

Chad Parizman, Abigail McCollum, Christine Cinamond - Scripps Interactive; Mile Stiverson - Viggle

1:30pm - 2:45pm

How to Snag a Job in Social Media

Panelists: Morgan Neal (BS/PR 2012), AC Entertainment: Zac Ellis (BS /JEM 2011), Sports Illustrated: Mark Murdock (BS/JEM 1997), Bandy Carroll Hellige.

Thursday April 3, 2014


How ESPN Contributors Utilize Social Media

Panelists Gracie Blackburn, Ryan McGee (BS/JEM 1993)

11:30AM - 12:30PM keynote luncheon (invitition only)

Speaker Paul Finebaum (UT 1978) ESPN / SEC Network

Immediately following luncheon - Meet and Greet with Paul Finebaum - Open to Public!